There are currently a total of 210 designated market areas (media markets), covering the entire continental United States, Hawaii, and parts of Alaska.
They are usually defined based on metropolitan areas, with suburbs being combined within.
Its 14 counties straddle the border between the U.S. DMA regions are made up of counties and zip codes that form an exclusive geographic area in which local television viewing is measured by Nielsen Media Research. (Vice Dean for Medical Education, Academic Affairs and Leadership Development). From Wikipedia, the free encyclopedia Kansas City metropolitan area is a bi-state metropolitan area containing Kansas City, Missouri. US Television Markets or DMAs A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define a television market.